- Facebook has over 500 users. These users spend over 700 billion minutes every month on the website
- 200 million Twitter users send out about 95 million tweets every day.
- Over 100 million users have created a LinkedIn account, with over 1 million users signing up each week.
This topic is discussed in a new article on WMSG by guest blogger Luciano Cunha. Cunha discusses how social media can be used to maximize supply chain demand planning, but under the caveat that context must be considered to ensure that data is accurate and useful. He discusses two paradoxes (the Real-Time Paradox and the China Paradox) that exemplify this need to consider the audience when using social media data. In the article, he also provides guidance and suggestions on how to effectively use social media and the Connected Experience for better logistics management.
You can read the article in its entirety here: http://www.warehousemanagementsystemsguide.com/blog/social-media-supply-chain-042711/.